In the last 30 days we have seen high traffic and more serious buyers, and the boats that are “sell ready” and are priced right are getting contracts and subsequently sold. As I write this, we have contracted a record 28 boats in the first two months of 2013.
Our major boat show of the year, the Southwest International Boat Show www.
We also just got back from a well-attended Miami boat show. Most vendors and boat builders, in both power and sail, that we spoke with were optimistic and felt that the market was starting to turn a corner. With supplies of the repos and give away deals fading and the shortage of new boats being built the last 3-4 years, buyers are having to start looking harder and harder to find the right used boat. The Florida brokers also seemed to reiterate what we have been also seeing; buyers just being tired of waiting. It was very interesting to see how when the buyers decide to start buying again it seems to happen more nationally, not just locally. In reality our TX market never died as bad as the FL market did.
One thing we would like to point out is that LYS/TPY as a whole has a lot more aggressive marketing in place than a lot of other brokerages in the US. Few are using as detailed listings or as many photographs as we are and even fewer have videos of over 90% of their boats as we do. Other marketing items like the open house that we held here at LYS/TPY last Saturday which brought in about 80 to 90 people set us apart from every other brokerage and keeps people coming back to LYS/TPY and that keeps our listings fresh in their minds. We even took time while in Florida to update the photos and videos of the boats we have over there.
In short, our assessment going into the spring season is that it will be very active. Also the time is now to make sure your listing is well positioned in both price and condition in order to take maximum advantage. We are here to work for you to get your boat sold.
Below you will find the traffic count for the last 30 days for LYS and TPY, a partial list of where we are spending our ad budget, our YouTube traffic count, and a look at some of the brokerage ads we have been running.
Boat Impressions Report for Little Yacht Sales: (Jan 24, 2013 – Feb 24, 2013)
LINKS ARE DISABLED
Total |
YachtWorld |
Boat |
|
42958 |
40623 |
2335 |
Total Count |
1519 |
1518 |
1 |
|
1487 |
1479 |
8 |
27′ Pacific Seacraft Orion 27 Boat ID:2498975 Under Contract |
1332 |
1317 |
15 |
|
1236 |
1224 |
12 |
|
1226 |
1220 |
6 |
|
1186 |
1185 |
1 |
|
1162 |
1155 |
7 |
38′ Fountaine Pajot Athena Boat ID:2491171 Under Contract |
1150 |
1147 |
3 |
|
1122 |
1120 |
2 |
40′ Robertson Caine Leopard 40 Catamaran Boat ID:2547999 Under Contract |
1041 |
1039 |
2 |
|
1037 |
1034 |
3 |
|
1018 |
1017 |
1 |
|
1001 |
985 |
16 |
|
903 |
899 |
4 |
|
859 |
856 |
3 |
|
838 |
837 |
1 |
|
782 |
777 |
5 |
|
729 |
727 |
2 |
32′ Beneteau 321 Boat ID:2407488 Under Contract |
717 |
712 |
5 |
|
707 |
695 |
12 |
|
702 |
696 |
6 |
|
666 |
661 |
5 |
|
635 |
625 |
10 |
|
628 |
622 |
6 |
|
600 |
598 |
2 |
|
586 |
583 |
3 |
|
583 |
582 |
1 |
|
562 |
559 |
3 |
|
557 |
554 |
3 |
|
555 |
550 |
5 |
|
550 |
545 |
5 |
|
537 |
533 |
4 |
|
534 |
532 |
2 |
|
527 |
525 |
2 |
|
517 |
512 |
5 |
|
512 |
512 |
||
487 |
486 |
1 |
|
482 |
481 |
1 |
|
473 |
470 |
3 |
|
470 |
468 |
2 |
|
467 |
462 |
5 |
|
463 |
447 |
16 |
|
462 |
456 |
6 |
|
456 |
450 |
6 |
|
456 |
454 |
2 |
|
431 |
428 |
3 |
|
395 |
392 |
3 |
41′ Beneteau 411 (3 Cabin-genset-A/C) Boat ID:2521164 Under Contract |
389 |
388 |
1 |
|
378 |
376 |
2 |
|
337 |
333 |
4 |
|
330 |
326 |
4 |
|
330 |
328 |
2 |
|
320 |
315 |
5 |
34′ Beneteau 343 Boat ID:2463429 Under Contract |
316 |
309 |
7 |
|
306 |
305 |
1 |
|
303 |
303 |
||
298 |
289 |
9 |
|
293 |
293 |
||
255 |
245 |
10 |
|
250 |
249 |
1 |
|
247 |
232 |
15 |
|
239 |
238 |
1 |
|
237 |
237 |
||
224 |
222 |
2 |
|
187 |
185 |
2 |
|
120 |
113 |
7 |
|
117 |
117 |
||
90 |
90 |
||
84 |
84 |
||
84 |
84 |
||
82 |
82 |
Boat Impressions Report for Texas Power Yachts: (Jan 24, 2013 – Feb 24, 2013)
LINKS ARE DISABLED
Total |
YachtWorld |
Boat |
|
7555 |
7421 |
134 |
Total Count |
1636 |
1634 |
2 |
|
488 |
485 |
3 |
|
411 |
406 |
5 |
43′ Bayliner 4388 Mid Cabin MY Boat ID:2541092 Under Contract |
361 |
357 |
4 |
|
348 |
342 |
6 |
|
335 |
331 |
4 |
|
331 |
325 |
6 |
|
301 |
296 |
5 |
|
258 |
254 |
4 |
|
253 |
247 |
6 |
|
240 |
235 |
5 |
|
222 |
219 |
3 |
30′ Mainship Pilot 30 Boat ID:2545443 Under Contract |
213 |
211 |
2 |
|
204 |
200 |
4 |
|
190 |
187 |
3 |
|
179 |
174 |
5 |
|
167 |
163 |
4 |
34′ Mainship Sedan Boat ID:2561461 Under Contract |
141 |
134 |
7 |
|
131 |
127 |
4 |
|
128 |
123 |
5 |
|
127 |
124 |
3 |
|
115 |
111 |
4 |
|
103 |
97 |
6 |
|
99 |
96 |
3 |
|
94 |
91 |
3 |
|
89 |
87 |
2 |
|
81 |
78 |
3 |
|
78 |
77 |
1 |
|
74 |
74 |
32′ Cruisers Yachts 320 Express Boat ID:2520600 Under Contract |
|
74 |
71 |
3 |
|
69 |
65 |
4 |
Here are a few of the outlets we utilize in advertising your boat:
South Shore Harbor Newsletter,
Lakewood Yacht Club News,